Because not all internet marketing or direct selling businesses are born equal and spending the time upfront, at the beginning, to do your due diligence can pay of enormously later on . So here are a few things you need to consider before you make the final decision :

How long has the company been in business? Are they privately owned or in public traded. Who is the management team and what real world experience to they have in operating and growing a World business? Where are they open for business and can the products or services instantaneously be shipped into different countries without custom issues?

These are all important questions because most new, ground-floor start-up companies fail within five years. Not some. Most. So while it may seem like getting in on the ground floor is an advantage, in many cases, it should be a huge warning signal because the chances of this new start up company surviving is terribly slim and your best chance of success is to join a confirmed MLM business opportunity with a real record which has been in business, on a steady expansion curve, for no less than 5 years.

One more thing to consider is the cost of the product and services. Ask yourself this one question , “Would the typical individual buy this product from this company at this price, under normal market conditions, if a MLM business opportunity wasn’t attached to it?” If you can’t honestly answer, “Yes” then you shouldn’t join this company.

The reason is only economics. Understand the general public who start in MLM will sponsor and recruit less than 3 people their entire careers. Put simply, most people never do what is necessary to achieve success in their new business. So if these people are required to make a once a month acquisition of a service or product they wouldn’t typically buy at that price… They may cancel their autoship and give up. Which is why the once a year attrition rate, the drop out rate, in several social marketing firms is usually in the 70 to eighty percent range. And any attrition rate higher than twenty percent annually will make building a profitable business fast exceedingly challenging.

So that the best MLM business opportunity is one that has got a good product that people already use at a price close to what they are already buying. If they’re used to paying $35 for supplement they already use and are now asked to pay $75… If they do not build the business they will shortly give up and go back to paying $35 per bottle.

Next thing you must actually consider before starting any new business is how, specifically, you propose to publicize, market and popularize your new business. Because the bottom line is you will not make any money till you sell a large amount of products and sign up plenty of new team members. So what’s your plan? Because even the best MLM business opportunity out there won’t make you a dime unless and until you efficiently and effectively market and promote that business.

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