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Many freelance writers, especially in the beginning, set their rates too low. You probably already know that you want to earn more for each hour of your time, but it can be hard to break the news to your clients – not to mention the fear that comes with the idea of many of them leaving you. Here are four tips to help make raising your rates easier.
1) Make Sure You Give Your Current Customers Plenty Of Notice
It is never a good thought to send an e mail, out of the blue, announcing that you happen to be raising your rates straight away. Rather, aim to give your clients about a month’s notice and send out emails letting them know they are able to order in the current rate until a set date. This can even operate within your favor: try offering a “buy now and save” offer you exactly where they can book you in advance at the lower rate.
2) Be Honest
If you are raising your rates by an enormous increment, let the client understand that you have created as a writer considering that you initial started operating with them. Perhaps you had been just finding your feet and are now established within the market place, or maybe now you have extra capabilities to bring towards the table. Be honest as well as your clients will appreciate that truth. And do not forget that you are perfectly entitled to ask for more even without having a reason, and you do not need to apologize for it.
3) Realize That Some Of Your Clients Will Stop Working With You and That’s OK
The good news is that most clients will understand and want to stick by you when you do raise your rates. There will, however, be a few who can’t afford it. Don’t worry about it! Remember, even if you’re only raising your rates by a couple of cents per word, it still means earning the same amount of money for less work. You can afford to lose a few clients right away: it’ll fill up space in your schedule for those that want more writing, or you’ll find new clients in time.
4) Have Confidence In Your Abilities
When you write online, it can be easy to think you shouldn’t charge too much for your content. Yes, there is huge demand for $0.01 per word articles (or even less!), and many writers do compete at this level. However, it doesn’t take much to stand above these cheap writers.
So long as you communicate with your buyer, you let them know upfront when there’s going to become a delay, you don’t just disappear on them, and you know which you can write, you’re more than deserving of a rate that pays you well for the difficult function you put into your writing. So if you’re stalling more than sending that email to your customers: don’t! Keep in mind, most will see the worth within your work and continue to perform with you.
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