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Alright, some of you are probably wondering, “What the heck is viral marketing?” Let me clear something up fast. “Viral marketing” is in no way related to a computer virus. On the contrary, this term is referring to a marketing plan which propagates like a virus. Simply put, from one person to the next at high speed.

Some people call it “buzz marketing”, meaning marketing that utilizes some smart trick or tactic to create a great buzz, almost automatically like wildfire. This method is very popular and effective among real estate professionals like investors, realtors, agents, brokers, and the like. Obviously, it is a tremendous trick to reach success.

Let me give you a clear example. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands.

This is the very genius behind viral marketing. It’s about getting your message out to exponentially more people than you ever could have by conventional means. It seems sneaky, but you can basically target prospects that will then be converted to your message and begin to promote it.

Learning to utilize the social popularity of videos, games, comment graphics, and other things, you have the ability to reach-out to an infinite sea of MySpace friends, that would typically be beyond your marketing contact. I recommend utilizing a viral approach anytime you send messages, bulletins, comments, etc. to market. In the 30 video training series I’ve assembled, I demonstrate exactly how to do this, step-by-step for real estate professionals, chiropractors, mlm and network marketers, and many others.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.

Real estate marketers make glaring mistakes on MySpace all the time, and this greatly dwarfs their future successes. Do yourself a favor and don’t make your profile full of the expected product promotions and other ads that will drive your prospects away. It just looks like Spam, and is going to turn people off immediately.

On the reverse, it’s good to have a profile that will draw a massive friends list, and accomplish this in minimal time. From there, you can then market softly to the friends you’ve acquired.

Tags: Home Business